|
}
EMAIL MARKETING IN BRIEF...
}
Email marketing (eMarketing) is a powerful, fast and inexpensive medium
for advertising, building customer relations and most effective
when used as part of a balanced marketing program. We suggest
email marketing to be implemented on a permission basis, lest
it fall into the category of spam. Permission marketing is expected,
personal and relevant. The receiver has requested information
from you and surrendered an email address. Interruption marketing
is butting in on the viewer's time and activity, to drag their
attention toward your message.
}
Your business can implement eMarketing into your strategy
at a basic or advanced level; simply as a newsletter or greeting,
or to increase sales.
}
In 2001, companies spent approximately $1.3 billion on email
marketing services. It is expected to increase to over $6.8 billion
by 2006. Source:
Forrester.
Jaguar
Design Pty Ltd
}
To officially launch our site, we emailed relevant contacts to make
them aware of our web presence. Below is roughly what they would
have seen in their email inbox. When clicking on the image or a
text link within the email message, this activated the viewer's
browser, sending them to our home page.
|
