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Project details

Sydney based recruitment agency, Olivier Recruitment Group embarked on a brilliant idea of providing a report on internet recruiting, or e-cruitment as it has become known. The aim was to stimulate debate, increase awareness, improve best practice, and create a benchmark for measuring how successful e-cruitment has been in Australia.

The report was both in the form of an A4 book, consisting of 350 pages called 'Insite - Win the war for talent', and an interactive PDF of the book was produced for CD, with over 150 links to websites and clickable content and index listing.

Initially we designed a brochure to arouse interest in the project which was promptly sent to CEO's, Corporate HR, Recruitment Specialists, CIO's and E-Commerce Managers. This enabled orders to be taken for the product ahead of release date.

Designing the actual report was next. Compiling charts, screenshots of over 150 websites, indexing, and creating a bronze, silver and gold award icon for relevant sites. The report, except for the cover and the title page for each section, was printed in black and white, however as it was also to be saved on CD as an interactive document, we created it in full colour, not being bound in this medium by cost, as in the printing field.

Once the report was approved, the second process was to save it in PDF (portable document format) for CD and make live any web or email link, and every content and index listing. Clicking on the screenshots or weblink would send you to that site on the internet. Clicking on text in the content or index list would send you to the relevant page in the PDF file of the report.

The launch date was getting close so an invitation was designed and mailed to the relevant people, the CD cover was created, the report was printed, the CD duplicated and the launch date arrived attracting a large number of people, indicating a great success.

The time frame for design and production on this project was a few weeks. A challenging job, great concept, thoroughly enjoyed.

1 } Design Suite

2 } Company profiles — ANZ Banking Group

3 } Company profiles — Cable & Wireless Optus with gold medal for e-cruitment best practice

4 } Industry performance — At a glance

5 } Industry performance — Sector profile/Company comparisions

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