Project details

Conquest Consulting based in Sydney Australia, developed a software product which they called "SkillSPeak". The client wished the logo to read as skill-speak predominantly, yet also for it to be seen as skills-peak. The "SP" in the centre, required special attention not only as the intersection of both words, allowing the logo to be read in two ways, but so it could be used as a separate entity if desired.

After discussion regarding the nature of the product, which is for recruitment agents, etc. to gather and test the skills of applicants, we produced one style, with three main variations. We kept the options narrow as the client had given us good detail about the logo's objective and colours, and our suggestions and input was agreed upon at the initial stage.

The client met with their associates and tested the ability of the logo to meet the above requirements. Some very minor modifications took place and the identity became live.

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