I require graphic design services in the creation of:

(select all appropriate)
Advertising Annual report Banner ad Billboard
Brochure Bus ad Business card
Cap Catalogue Cover Corporate ID
Direct marketing Electronic brochure Email marketing
Flash movie Folder Form Invitation
Illustration Magazine Menu Media/sales kit
Newsletter Packaging Point-of-sale
Postcard Poster Prospectus
Slide presentation Stationery
Sticker Taxi ad Wall display
Website
Other (please specify in the box below)

2 } Define the outcomes

The graphic design objectives of this project will:

Entertain Inform Persuade

…our organisation's:
Clients Consumers Customers
Employees Investors Prospects
Suppliers

Additional comments:

3 } Define the distribution areas

Where will your project appear?

(select all appropriate)
Disc Display — Indoor Display — Outdoor
Email Fax Handout
Magazine Newspaper
Snail mail Vehicle Website
Other (please specify below)

4 } Define the specifications

You may require our input on the specifications of your project. Please fill in all relevant or known components thus far. We can change or add to these during our discussion.

The specifications of this project include:

Conceptual design requirements:
(have you determined components of the style, look and feel, or is the design an open brief? Please describe.)

Colour preferences:
(would you prefer particular colours to be utilised?)

Images:
(supplied and/or photography required and of what subjects?)

Research requirements:
(do you require us to locate photos, suggest paper stock, gather quotes from printers, locate a host for your website, etc?)

Pages:
Size:
Quantity:

Special finish: (eg. spot varnish)

Paper:
Fold/s:

Binding: (eg. perfect, saddle stitch, spiral)

Additional comments and specifications:

5 } Define the target market

The demographic information we have on our target market includes:

The geographic information we have on our target market includes:

The psychographic information we have on our target market includes:

The operational variables (customer patterns and motives for purchasing) we have on our target market includes:

Additional comments:

6 } Define a brief competitive analysis

Define the image you and your competition project in the marketplace.

Within the marketplace, we project an image of:

Our primary competitors project an image of:

Additional comments and specifications:

7 } Production schedule and contact details

Upon receiving this form, we will call you to arrange a discussion about your project, fine tune the details, work through a production schedule and give you an estimate on cost. Once a deposit is received, we'll begin your project and communicate with you often to get feedback on our progress. Please note that final payment is due before the job can be released for use. If you have a completion date for your project in mind, please indicate below.

My contact details are as follows:

Name:
Company:

Address:

Telephone:
Email:
Date for completion of project: